Frequently Asked Questions (FAQs)

Introduction:  Believe it or not, there are many moving parts in advertising, especially when we try to make our information easy to digest so you can make a decision that’s right for you.  This revised FAQ is our most recent attempt to help you get your most important questions answered quickly and with less frustration than ever before.

Q. Why should restaurant owners choose Local4All Placemats?

Local4All intentionally hires remote workers part-time to help single moms support their families, to help homeschooling moms and dads spend more time with their kids, to help accident victims have a part-time job while dealing with pain and doctors’ appointments, dizziness and fatigue.

Part-timer Moxie Karasek has been an accomplished salesperson almost all her adult life and was the victim of a motor vehicle accident that was not her fault.  She credits her part-time job with Local4All for giving her a renewed sense of self-worth and enjoyment of life.  Moxie is both a sales person and part-time sales trainer.

Q. How much do placemat ads cost?

Ad prices vary by size and the quantity of placemats printed.  We do give a price break for large quantities but it’s often impractical to print so many at one time.  If your ad needs to run over an extended period of time, we offer bundling (same ad on multiple issues) or discounts for ongoing ads, often called auto-renewal.  Normally, we charge $119 for a single ad on 10,000 placemats, $198 for a double ad.    More pricing information.

Q. Where will my placemat ad be seen?

God willing, exactly where you expect them!  Worst case, in almost all the locations we predict in advance.

We print thousands of paper placemats at a time and deliver them FOR FREE to local restaurants that meet our minimum qualifications… enough light to read by, enough time to read your ad (their choice), and decent cars in the parking lot.

Q. What are generic placemats?

A.  Most of the placemats we print can be used in any restaurant in the targeted service area.  They are not branded for a specific restaurant, aka “generic”.

 

Q. Do you require deposits?

Deposits are required only for brand new customers.  For repeat customers, we would like to have you confirm your intentions in an email.  For any customer who likes to stay on top of their accounts payable, we can email a copy of the invoice as soon as we agree on the terms – pricing, quantity, and desired marketing area.

Q. How many placemats are printed per issue?

A. When we print special issues, we order 10,000 (10k) at a time.  For geographic service areas, we might print 10k or 15k but we have printed 40k of the same placemat in some rare circumstances.  Bulk pricing applies so you get a better price per thousand the more we print.  Pricing information here.

Q. What restaurants are you in?

A.  A bunch of them, sorted by service area!  We think it’s easiest if you find your answers on individual web pages so you can find exactly what you are looking for with very little effort and no distraction.  Here’s how:  Look in the top menu for Restaurant Maps at the far right.  In the drop down list is each of our service areas.  In each page, you find a list of restaurants, a map showing the location of each restaurant and approximate usage for that area.  Some restaurants are seasonal such as the two in the East Brady area which have summer camps nearby along the river.  FYI, Outlook Inn is listed as Rimersburg but local residents associate it with East Brady.  It’s just up over the hill on Rt 68.

Q. How long does each issue last?

A.  Generally 6-8 weeks each order.

Q. We have our own graphic designer. What are your ad specifications?

Grayscale, 200 dpi minimum resolution, 300 dpi preferred in PDF format with embedded fonts.  A single ad space is our basic building block but multiple spaces can be used for oversize ads.  A double ad would measure 2″ x 4″, triple = 2″ x 6″, etc.  Although it’s a rare occurrence, we have sold quadruple ads which are 4″x4″.

Q. What if we go into one of your restaurants and our ad is not there?

 A.  First, we need your help in figuring IF there is a problem.  If there is a problem, we’ll patiently figure out if it is a big problem or a small problem.

Some possible reasons for your ad not being on placemats on tables:

  • Whoever was setting tables got into the wrong box of placemats.   We are not necessarily their only placemat supplier.
  • Restaurant staff did not tell us they were low and they ran out.
  • One of their servers is having a bad day and doesn’t care.

Good news, you can help!  Just let us know where, when, and who you talked to, if anyone.  Always be calm, that will help people like you more.

Q. What if we see placemats that aren't from Local4All?

A.  A small number of locations have placemats from two or three sources and each set of placemats has time on tables and time off.  Since we invoice by quantity, you can be sure you are still getting the value you paid for, even if your ad is not on tables all the time.

Ad Sponsorship

Q. What is the 'ad sponsor program' and how does it help me save money?

A.  Ad sponsorships are where local businesses pay a relatively small amount for a nonprofit organization’s ad or community announcement to be placed on our placemats.  Ad sponsorships are priced to save you money, sometimes as low as $50-$75 per 10,000 placemats.  When these community-friendly ads tug at our hearts and pricing goes way down, our company acts as a silent ad co-sponsor.

Another option is to help us get two ad sponsors and divide the cost between two companies.

Q. Who will see our Ad Sponsorship? What's in it for us?

At community events, sponsors are often recognized on the backs of T-shirts but only the higher levels of sponsorship have a logo showing.  We will print your website URL or phone number along with your name so people who see your sponsorship can find you on the Internet or call you.  You can see a sample ad sponsorship on this page.

A sample of Local4All’s low-cost
Ad Sponsorship opportunity

double ad for Christian Business Partners networking group, sponsored by Carl's Idea Hatchery, Logo Lab, and Business Incubator