To our customers...
99% of you are business owners although 1% of you might be nonprofit executives with a bit of grant money left over for advertising. Never enough, right?
If you’re not using social media effectively to promote yourself, it’s like leaving money on the table. That being said, not all social media platforms are created equal. My activity on Facebook is roughly 30% of my time invested in posts and comments. Probably twice that much is invested in my LinkedIn profile AND helping others improve theirs. Why? Because setting up a LinkedIn account is a bit more complicated than Facebook, Instagram, X, and YouTube. AND… they don’t teach it in college classrooms. If any college professor does that, bless you but I haven’t found you yet.
Why LinkedIn? Because getting it right pays dividends. Your profile is in front of people who have twice the buying power of other social media users, especially for small business owners and job seekers. A suggestion? Ask Google, I did!
If you don’t know what showcase pages are, we need to talk. Five minutes? If you have time, we’ll find time!
Sample placemat, we enjoy promoting community events!
Welcome one and all! While Carl is a prolific (almost nonstop) “Idea Guy” and innovator, we as a team do our best to help where we can and that includes helping both local businesses AND virtual businesses find new customers. As a member of the CBP (Christian Business Partners) networking group and before a website makeover lost the data, Carl had four times as many outgoing referrals as incoming referrals. During Covid, the New Castle CBP group started meeting on Zoom and persists as a virtual networking group still. Because many of the previous members expressed an interest in meeting in person again, Carl nudged CBP leaders to reinstate the in-person meetings at the Confluence on Wednesday mornings, making New Castle the ONLY location with both virtual
Paper placemats since 2007: While it’s not true that our paper placemats “get the word out for less” in EVERY circumstance, we DO have a decent record and more than a few happy customers. What we hope to do is help you make good decisions about growing your business so you can be happy too.
New ideas have recently been put into play for our customers’ benefit. Ask Carl for details.
PLUS: We have new products in our plans that will help us do much more – more easily. Please check with Carl or check back on our website from time to time. Our blog will contain most updates as they happen plus news of what’s happening where.
What spotlights are we talking about? Promoting the best content we find and providing clickable links to that content. Have you heard of Mark Gungor’s YouTube videos? Mark is a pastor and comedian. His workshops are called “Laugh Your Way To a Better Marriage.” My wife and I love them… lots and lots of laughter mixed with uncommon good sense.
Do you know Robin Stern of Dallas, Georgia? He came up on my radar in 2021 as a business owner, philanthropist, and nonprofit Executive Director. Robin is passionate about sharing what he has learned with others through his nonprofit “Be Better Not Bitter” and his energy seems to be limitless. I know of several online interviews he has done recently and first is when I was also in the Facebook room watching live. As I find clickable links, I’ll post them here AND a few other places too.
Help Wanted: Volunteers!
Duties? None, we call them opportunities!
Pays: Unlimited “feel good” paychecks that we get every time we help someone. If you come across some great content, please let me/us know so we can put them “IN THE SPOTLIGHT!”
SPOTLIGHT! Check out the New Castle A-Team, conceptualized in June 2024, and recently handed an opportunity to “put up or shut up” – quotation author unknown. Check them out here, (a new window will open).
This spotlight is on Robin Stern at “The Daily Huddle” on April 15, 2021.
Link: https://www.facebook.com/watch/live/?v=1120361521798085
LinkedIn Company pages are a plus for any business in a B2B sales environment. Credibility increases at both the personal and organizational level. the more people know about you. In B2B and B2C transactions, your pets’ names are not as important as what your coworkers and customers say about you.
Thanks for being here!
Carl and the Local4All Team